Kerfuffle has wasted no time in 2025 getting the ball rolling with the first deal of the new year in the M&A space, acquiring the global PropTech Resource specialist Unissu.
Unissu is a well-established platform that provides technology solutions for the real estate industry, with over 10,000 PropTech companies around the world.
Unissu focuses on three core areas, all of which are current trends in the PropTech industry:
- Helping real estate professionals who are interested in the future of the built environment learn about the matters that are important to them by hosting video and written content from around the world on their proprietary event platform.
- Publishes unique UniScore reports that help profile PropTech companies and providing access to the Unissu marketplace data to help our clients find their best partners.
- A market leading and independent procurement service, helping leading real estate firms find and select the best PropTech companies to work with on their tech projects.
Eddie Holmes CEO of Unissu said “Joining Kerfuffle presents a promising opportunity & it was clear when we started talking that Kerfuffle & Unissu were a perfect match, given our combined deep focus and specialism in this valuable and growing niche.”
Simon Whale, CEO of Kerfuffle added “We often hear that the world is famously becoming smaller & more connected, that’s especially true for PropTech. Each year, the number of companies entering the UK market grows, creating both exciting opportunities & the challenge of navigating an increasingly crowded landscape. With so many options, agents can sometimes face a dilemma in choosing the right suppliers to work with, a classic paradox of choice. That’s where resources like Unissu & Kerfuffle were always aligned &
why it was such an obvious move, helping to facilitate the connections needed between agents and PropTech providers. This benefits everyone, especially the home-moving public, who now expect the same tech-enabled customer service they see in other industries. One standout feature for me is the significant investment in their events platform, which at its peak brought together over 3,500 property professionals in a single day, with insights you simply don’t see on other platforms. That level of engagement can only help Kerfuffle and our supplier partners gain greater visibility, moving beyond the typical reliance on SOLUS emails and daily news updates.”
