Vilnius, Lithuania, January 17, 2025 — Bourgeois Bohème (BoBo), a financial platform tailored to High-Net-Worth Individuals (HNWIs) and Ultra-High-Net-Worth Individuals (UHNWIs), announces the launch of its redesigned app, now available on the App Store and Google Play. The update is the result of extensive user feedback from an initial restricted go-live, leading to a fully reworked user experience focused on convenience and functionality.
The redesigned app introduces enhanced features for managing household and family finances, something not yet offered by any other app in the market. A primary user can create and manage secondary accounts with unprecedented flexibility, including setting customized spending limits for each account holder—whether a family or staff member—based on amount, geography, time, or specific merchant categories. For example, allowing a driver to spend €800 per day, only at gas stations and supermarkets, from 9 a.m. to 6 p.m., and only in Italy. This level of customization is ideal for managing the complex household finances of wealthy families.
Unlike other fintech platforms, which typically restrict secondary accounts to spouses and children, BoBo expands this capability to include multiple family members and personal staff, catering to a broader range of affluent users’ needs.
“This redesign reflects feedback from our early users, who needed better tools and customer journeys for handling their finances,” said Hugo Gomez, co-founder and CEO of BoBo. “Our focus on secondary accounts and household management features addresses their demanding lifestyles, providing transparency and control while freeing clients to focus on what matters the most.”
The new app introduces more personalized onboarding, allowing clients to select the membership tier that best suits their needs, replacing the previous default Debutant enrollment. Annual upfront payments are now available for Debutant memberships with a 20% discount. The app also revamps the benefits section, providing a clear overview of Travel and Lifestyle privileges and enabling direct registration with BoBo’s partners.
Additionally, the in-app shop now features an updated collection of BoBo payment devices, and will soon offer global event bookings. To ensure a seamless client experience, human-led support has been integrated into every stage of the customer journey, including the earliest onboarding phases. The lifestyle module has also been reimagined, granting users access to Personal Assistants directly through the app and consolidating all relevant experience-related information in one place.
BoBo is gearing up to introduce Apple Pay, Google Pay, and Garmin Pay integrations later this year, with testing for these features already underway. This move will align the platform with current payment trends while providing users with more flexibility.
The app redesign comes after nearly a year of testing and development, incorporating user feedback to refine its interface and functionality. By addressing real-life complexities like household spending and staff management, BoBo is carving out a practical niche in the wealth management space.
