With just four weeks until Christmas, parents and gift-givers across the UK are turning towards meaningful experiences over traditional toys, as new research reveals 74% of people now prefer experience-based gifts.
The shift in gifting preferences comes as the UK gift card market is projected to reach nearly £80 billion by 2032, with [gift cards emerging as the most desired Christmas present for 39% of UK consumers.
Leading the charge in innovative gifting solutions, Little Starts Gift Cards offers access to over 20,000 children’s activity classes across the UK, providing a sustainable alternative to traditional presents while supporting child development through engaging experiences.
Juliette Savage, Commercial Director of Little Starts commented, “Little Starts Gift Cards provide access to over 200 options across over 20,000 events all designed to get babies and under 5’s active and occupied. The trend towards healthy and educational gifts is growing and Little Starts cards are the perfect alternative to just more plastic toys and teddy bears.”
With the gift card industry set to grow at 6% annually through to 2028, Little Starts is perfectly positioned to meet the increasing demand for meaningful gifts that continue giving long after Christmas day, offering everything from swimming lessons to music classes, dance workshops to STEM activities.
As families prepare for the festive season, Little Starts Gift Cards represent not just a present, but an investment in experiences that foster learning, development, and precious family moments throughout the year ahead.
Little Starts Gift Cards is the UK’s leading multi-brand gift card for baby, toddler, and preschool activities. Their gift cards can be used at over 20,000 children’s activity classes offered by more than 200 trusted brands across the UK, covering activities such as music, dance, swimming, art, and STEM. Visit https://www.littlestartsgiftcards.com for more information.