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MarTech news: Marketing Technology covers areas as Sales Force Automation (SFA), Ad Tech (Advertising Technology) or PR Tech (Public Relations Technology).

Mc Kinsey: Bracing for seven critical changes as fintech matures

Mc Kinsey: Bracing for seven critical changes as fintech matures

(By Miklos Dietz, Vinayak HV, and Gillian Lee) The fintech sector is being shaped by shifting market conditions, new regulations, and changes in consumer demands...
La paradoja millennial: adblockers y marcas en redes sociales

La paradoja millennial: adblockers y marcas en redes sociales

  Usuarios activos de los adblockers, los jóvenes también son los usuarios más receptivos a los contenidos de marcas en las redes sociales. El 64%...
Fintech’s $138 billion opportunity

Fintech’s $138 billion opportunity

(by Ryan Falvey, 6 Apr. 2016) Fintech is in the midst of a golden age of investment and innovation. According to KPMG and CB Insights,...
Israel's Flourishing Fintech Has Many Fathers

Israel’s Flourishing Fintech Has Many Fathers

(by Dennis Mitzner) Israeli finance technology has taken giant leaps in the last few years. Hundreds of local startups are developing new technologies for payment and...
El 94% de los españoles posee un smartphone

El 94% de los españoles posee un smartphone

Kantar lanza  la nueva edición del estudio Connected Life, este estudio trata sobre el consumidor conectado. Los datos revelan que los españoles tienen una...
Examining The Top 4 Fintech Predictions For This Year And Beyond

Examining The Top 4 Fintech Predictions For This Year And Beyond

By David Klein Alongside “Unicorn” and “Grexit/Brexit,” “Fintech” was considered one of the top 10 financial buzzwords of 2015.  But fintech isn’t a newcomer to this list —...

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Tokenized securities are redefining compliance

Tokenized securities are redefining compliance

The securities market is riddled with regulatory noncompliance cases. Despite existing elaborate global and national securities regulation frameworks, regulators face steep enforcement challenges. Besides...

Smart Contracts: A game-changer for Crypto Wallet security

By Shiva Ganesh Unlocking Security: How Smart Contracts revolutionize crypto wallet protection Crypto wallets are essential tools for storing and managing cryptocurrencies, such as Bitcoin, Ethereum, and...
Fintech Gaming

How Fintech Is Revolutionizing the Gaming Industry

Fintech is transforming the gaming industry, making transactions faster, safer, and easier than ever. Digital wallets, blockchain technology, and cryptocurrency are redefining how players...