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    MarTech news: Marketing Technology covers areas as Sales Force Automation (SFA), Ad Tech (Advertising Technology) or PR Tech (Public Relations Technology).

    Mastercard selects Aion Bank, powered by the Vodeno Cloud Platform, as strategic partner for its Fintech Express Programme

    Mastercard selects Aion Bank, powered by the Vodeno Cloud Platform, as strategic partner for...

    MarTech
      Mastercard and Aion Bank, supported by technology partner, Vodeno, have signed a strategic partnership, whereby the digital bank has become a welcomed, certified member of...
    5 lessons eCommerce can teach banking

    5 lessons eCommerce can teach banking

    MarTech
    By Olga Ezzheva With the rise of the Internet, eCommerce has become an indispensable part of our everyday lives, introducing us to a completely new level...
    ekko, the transformative app that turns the tide on climate change, launches with Mastercard Customers will save a bottle from entering the ocean with every 5 transactions and plant a tree every 50 transactions ekko is the first UK fintech to join the Mastercard Priceless Planet Coalition 20 April, 2021, – LONDON, United Kingdom – ekko, an innovative new app, debit card and ecosystem that turns the tide on climate change, has today launched in the UK with a strategic partnership with Mastercard. The launch comes as new research from Mastercard shows two in five Brits (43%) see reducing their carbon footprint more important now than pre-pandemic. In a first of its kind proposition, ekko has taken existing business models and transformed them into a driver for good by combining fintech, marketplace, open banking and retail into one transformative app that makes it effortless to make a tangible difference to climate change, without the consumer needing to do anything different. ekko customers can go about their daily lives as they usually would, shopping, buying a coffee or paying bills and their good vibes will echo around the world. Using the iconic ekko debit card, every 5 transactions a customer makes will pay for one plastic bottle being collected before it enters our oceans and every 50 transactions will pay for a tree to be planted by the customer. Customers can track their own personal forest, how many bottles they’ve collected and even monitor their own personalised carbon footprint using their Carbonmeter in the ekko app. It also gives customers access to a curated list of sustainable partners, offering climate-friendly goods and services as part of the wider ‘enviroconomy’. ekko have partnered with Mastercard to launch the debit card and will become the first UK fintech to join the Mastercard Priceless Planet Coalition, launched last year with a commitment to plant 100 million trees by 2025. The team have big ambitions and together aim for ekko customers to plant over 50m trees and prevent over 500m bottles entering our ocean over the next 5 years. The waitlist is now open, with ekko issuing its first cards in June on a first come first serve basis. Potential customers can join the waitlist at ekko.earth Oli Cook, co-founder and CEO of ekko said “We’re excited about launching ekko today. We knew that to make a difference we needed to re-write existing models and build a new eco-system that made it effortless to make a real and tangible difference. We needed to create something where every one of our customers can see what they themselves are doing to help climate change, without actually needing to do anything different. “With Mastercard’s support, we’re positive about the future and the impact our customers can have on the world.” Scott Abrahams, Senior Vice President, Business Development, Mastercard UK & Ireland added “At Mastercard we are focused on building a future that is both more inclusive and more sustainable, and we are thrilled to have been chosen by ekko to partner with them as they make it easier for people to make a difference to the environment while going about their everyday lives. By embedding sustainability into every transaction, we can empower even more consumers to better understand the impact of their purchases and turn that into meaningful action for the planet.”

    ekko launches with Mastercard making it effortless for consumers to take action on climate...

    MarTech
    ekko, the transformative app that turns the tide on climate change, launches with Mastercard Customers will save a bottle from entering the ocean...
    First open banking partnership in Italy: Banca Sella and Workinvoice partner to develop end-to-end digital financial services for corporates

    First open banking partnership in Italy: Banca Sella and Workinvoice partner to develop...

    MarTech
      Banca Sella (digital banking champion) and Workinvoice (Italian fintech pioneer) have partnered to jointly develop new, seamless digital financial services for corporates. The collaboration between Banca Sella and Workinvoice will...
    How banks are seizing opportunities to move beyond traditional bank products

    How banks are seizing opportunities to move beyond traditional bank products

    MarTech
      Legacy banks have historically offered traditional bank products, which encompass loan, discount, deposit, and trust services. Now, they have begun to slowly evolve into offering...
    Funds advised by EMH Partners acquire 65% stake in cleverbridge AG

    Funds advised by EMH Partners acquire 65% stake in cleverbridge AG

    MarTech
      Funds advised by EMH Partners, based in Munich, have agreed to acquire 65% of the shares of cleverbridge AG. EMH and cleverbridge have agreed that...
    Wolters Kluwer GRC appoints Raja Sengupta as EVP and General Manager of ELM Solutions

    Wolters Kluwer GRC appoints Raja Sengupta as EVP and General Manager of ELM Solutions

    MarTech
      Wolters Kluwer Governance, Risk & Compliance (GRC) has appointed Raja Sengupta as Executive Vice President and General Manager of its award-winning ELM Solutions business, effective May 3,...
    Digital payments are now even faster and more secure with Fibank, Fitbit and Visa

    Digital payments are now even faster and more secure with Fibank, Fitbit and Visa

    MarTech
      At a time when digital technologies are increasingly taking over payment transactions, consumers tend to prefer secure and contactless methods. Another innovative project in...
    Wolters Kluwer GRC appoints Raja Sengupta as EVP and General Manager of ELM Solutions

    Wolters Kluwer GRC appoints Raja Sengupta as EVP and General Manager of ELM Solutions

    MarTech
      Wolters Kluwer Governance, Risk & Compliance (GRC) has appointed Raja Sengupta as Executive Vice President and General Manager of its award-winning ELM Solutions business, effective May 3,...
    Insurtech: seed capital invests heavily in Penni.io

    Insurtech: seed capital invests heavily in Penni.io

    MarTech
    Penni.io provides an insurtech solution, Penni Connect, by which insurance companies can easily sell insurance online through partners such as car dealers, travel providers...
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    How AI can redefine investment strategy and generate value for financial firms

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    Artificial Intelligence
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